Since printing its address and contact details on a slice of muenster cheese would probably do more harm than good for Bon Vivant, the Brazilian-based cheese shop hired ad agency JWT to come up with something better. And in every way possible, this miniature cheese grater business card is a much better idea.
So as not to also turn your wallet into a pile of shredded leather, the grater comes in a protective sleeve, which probably also helps to minimize the inevitable cheese smell from permeating your pocket. And that’s also why the garlic growers of the world should just forget about trying a similar gimmick to promote their product.
